As a traveling salesman, Arthur Tauck Sr. came to love the places he visited. In 1924, while on a trip in the Berkshires of western Massachusetts, he had a revolutionary idea—a way to share his love of travel with others: He guessed people would be more willing to visit new places if they had an expert guide to show them the way. So, he crafted an itinerary for a 1,000-mile jaunt through New England—with transportation, hotels, meals and more all covered in one up-front price—and advertised it in the local newspaper.
Six people joined Arthur Tauck Sr.’s first tour in 1925. He received such a positive response that he ran three tours the next year. Then, he bought a bus. Then, a whole fleet of buses. Ten years later, Tauck Tours was given the very first tour broker license, and the guided travel industry was born.
Over the next 90-plus years, his motor-coach operation grew into a global travel company with six brands and more than 140 trips across seven continents. Three generations of the Tauck family—and now a fourth—have led the company the entire way, all the time keeping Arthur Tauck Sr.’s simple idea of providing the “ideal vacation” at the heart of everything they do.
The Tauck difference